Category Archives: Featured Retailer Spotlight

GrimmSpeed Featured Retailer – Edge Autosport

This week’s Featured GrimmSpeed Retailer is one whose name you will definitely recognize if you’ve spent much time in the Mazdaspeed world. We anticipate a growing relationship with the team at Edge Autosport as we begin producing parts for the Ford Ecoboost market and had the chance to check in with JP Alonso to answer a few questions. Check out his detailed responses below!

Business Name: Edge Autosport

Website: www.edgeautosport.com

Location: Englewood, CO

In business since: 2009

GS: Tell us a little bit about the history of Edge Autosport. How did you get where you are today?

JP: Edge Autosport began selling parts in the Mazdaspeed 3 and 6 market with the intention of branching out into multiple platforms. We started off by diving head first into the community in order to develop close relationships with the community. It worked extremely well. People got to know us personally and we were able to show a lot of people what we were all about through our personal approach. We relentlessly focused on making the customer have a great experience not just with us, but with their car, as well. This hobby is too expensive and too complicated to make it harder than it can be at times. We don’t consider ourselves solely a retailer, although that is our focus. We are a resource and take a consultative approach whether that be information on our site, our blog, a conversation on the phone, etc. We are enthusiasts ourselves and want to be a partner to as many enthusiasts as we can with our high performance modification knowledge and expertise.

edge autosport mazdaspeed subaru parts

GS: In such a competitive market, what sets you apart from your competitors?

JP: We are intensely focused on the customer before all else. That doesn’t mean we have good customer service and that’s it. We provide a great shopping experience, both before and after the customer’s purchase. We take a consultative approach with our customers both personally and online. Through our content development, we help the customer understand concepts and correct modifications paths. We offer only parts that we feel comfortable putting on our own cars. Quality over quantity is especially critical with high performance cars. Every aspect of Edge Autosport follows this philosophy.

GS: What’s the most challenging part about what you do?

JP: Gaining trust and getting the message across to customers about why it’s important to choose the right parts and partners with their builds. Not all parts are the same and not all companies are the same.

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GS: Why do you sell GrimmSpeed products and do you have a favorite?

JP: GrimmSpeed falls directly in line with the brands and parts we like seeing our customers putting on their cars. It’s enthusiast based and parts are not randomly copied or created. This is the exact type of parts company we love doing business with. It’s not all about what it costs. There is a huge focus on performance, quality, design, and innovation, among other things. The intercoolers are my favorite. There are a lot of different directions an intercooler can take, meaning the core quality and performance, the end tank design and structure, and the fitment. This isn’t just taking some bends and welding it together. Intercoolers are insanely important on a turbocharged application and the emphasis on these is really cool to see.

GS: Do you have any fun shop or personal projects to share?

JP: We have a 2013 Ford Focus ST that we just recently stroked to 2.3 with a mildly ported head, valvetrain upgrades, and an additional fuel system upgrade adding 4 additional injectors. It’s still a work in progress but should be well over 600whp by spring 2017.

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GS: Finally, what’s one thing about your business that people might not know?

JP: We’re located in Denver, CO. Although we don’t work on customer cars, we work on our own cars in our own shop as a way of learning and educating ourselves about platforms. We also tune our own cars with the exception of our Focus ST for the time being.

GS: Thanks JP!

edge autosport ford focus st ecoboost grimmspeed

GrimmSpeed Featured Retailer – Snail Performance

This week’s Featured GrimmSpeed Retailer is one that you may recognize from the side of some seriously badass time attack cars. Snail Performance has been around since 2006, a special year to us, as it’s also when GrimmSpeed was started. They currently have two locations from which they sell parts, install them and offer full vehicle service as well as custom ECU calibrations. If there’s one thing that sets them apart from other shops, it’s their fleet of time attack vehicles. If it can break on a Subaru, they’ve done it. Their time attack experience also gives them the opportunity to test our products under extremely demanding conditions and offer feedback to manufacturers as well as their customers.

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We’ve gotten to know Travis Barnes over the years and he’s always been a great supporter of GrimmSpeed. We assume that this has to do primarily with our dashing good looks, but will also share credit with our lineup of high quality, performance-oriented products. Our hope and intention is that shop owners like Travis that put our products through their paces have a great appreciation for how they perform. When we asked him what market he saw growing in the next few years, he opted to plead the fifth, so we’ll be tracking his movement on social media and will report back.

subaru global time attack

Business Name: Snail Performance

Website: www.snailperformance.com

Location: Rocklin, CA and Phoenix, AZ

In business since: 2006

Their story: Travis and Snail Performance had humble beginnings, like many of us. In his own garage, he began building, servicing and tuning a group of track cars. From there, the company grew to two locations: one in California, run by Travis and one in Arizona, run by Taylor. Make sure you check out their site for profiles of each driver on their team: Travis Barnes, Taylor Wilson, Markos Mylonas and Sally McNulty.

One thing that you need to know: Snail Performance is a much smaller company than people think. We’ve learned that this can be both a blessing and a curse, as GrimmSpeed is in a similar position. The great advantage for Snail Performance customers is that they receive extremely personalized treatment and will benefit from the many partners that Travis and Taylor work with in order to support customers across the country. Being a small shop that people think is much larger requires dedication to communication with your customers and the boys at Snail Performance knock that out of the park.

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GrimmSpeed Featured Retailer – Built Not Bought Auto

Congratulations to Justin Frank of Built Not Bought Auto for being selected as our very first GrimmSpeed Featured Retailer! Justin has been a friend of GrimmSpeed’s since the very beginning so it’s no surprise that when we opened up the application for selection, he was the first one to complete and submit it. The GrimmSpeed Featured Retailer designation is one that is earned by an Authorized Retailer after they’ve proven their ability to not only sell GrimmSpeed products effectively, but to provide outstanding customer service and support. We have a pile of great applicants to work through and will continue to add to this list of retailer profiles as quickly as we can.

Justin will stop at nothing to ensure that his customers are taken care of and is always assisting us with product feedback, ideas and testing. He’s even been known to offer his time and travel on his own dime to help the GrimmSpeed team out at big events.

Business Name: Built Not Bought Auto (online) and VA Parts House (in-store)

Website: www.builtnotboughtauto.com

Location: Chesapeake, Virginia

In business since: 2010

Their story: Justin started the business on his laptop during breaks and on lunch at his day job selling GrimmSpeed products on eBay. Over time, he built a loyal customer base both locally and nationally and it wasn’t long before he was able to quit his day job and pursue his business full time. Since then, Built Not Bought Auto has grown to number of employees, a brick and mortar retail location and online sales through www.builtnotboughtauto.com and eBay. Justin is a big guy with a big personality and is an expert at maintaining a level head and a positive attitude in an industry that sometimes makes that challenging.  When asked what about his business people might not know, he responded that many people that know him from his exclusively GrimmSpeed days don’t know that he now sells parts for all kinds of cars.

What you need to know: Justin will treat each and every customer like a friend. We recommend giving him and his staff a call any time you have a question regarding GrimmSpeed products. They won’t steer you wrong.