Whenever family, friends or acquaintances ask me what I do for work, I struggle to accurately explain to them just how unique and passionate our community of enthusiasts, manufacturers, shops and retailers is. They’re stunned to learn that there are enough people modifying their Subarus to support even a single person, let alone an entire industry of people developing, manufacturing, selling and installing parts. I’m sure this isn’t a uncommon conversation for people in the industry and even recall answering similarly themed questions when I was just an enthusiast myself from people that don’t ‘get it’.
If you don’t know what ‘get it’ means, you don’t ‘get it’. Keep reading.
The GrimmSpeed team spent last weekend just outside of Washington DC for the second annual Boxerfest event at FedEx Field in Landover, MD. Boxerfest is one of four national events, organized by our friends at SubieEvents, that caters exclusively to the Subaru community. Manufacturers and vendors from across the country travel to take part in the festivities, meet their customers, display products and enjoy the sights and sounds that thousands of Subaru enthusiasts provide. Yes, thousands. In just it’s second year, Boxerfest 2015 attracted 2700 attendees, dwarfed only by Wicked Big Meet (held in Stafford Springs, CT), which drew nearly 5000 people in 2014. Other events include Big Northwest Meet in Portland, OR and for it’s first year ever in 2015, Rocky Mountain Subaru Festival in Denver, CO.
Attending one of these events, or even just consuming the MASSIVE amount of media created by them, helps shed some light on just how big this ‘thing’ is. Jaws drop when I share photos of 3000 Subarus parked in the lot or of the vendor area packed wall to wall with people carrying boxes/bags/shirts/hats/etc. They begin to understand that our community is more than just a popular movie franchise from 15yrs ago.
The GrimmSpeed team flew into Reagan National Airport on Thursday night and spent the day on Friday checking out the area, visiting IAG Performance in Westminster, MD and helping pack thousands of goodie bags for Boxerfest attendees. The next morning, we were up early and and by 7am, we were at FedEx Field setting up our tent and assembling our display. At 9am when the gates opened, there was already a line of Subarus a mile long ready to rock and roll. For each event, we select a few local guys to join us at our booth and show off their cars. It’s always fun getting to know a couple of local enthusiasts a little bit better. They get top-notch parking and we always have new cars sporting our full product line to show off!
We had a number of other favorites parked inside and outside of the vendor area as well. We’re car guys to core here and have no difficulty appreciating anything from a great stance on beautiful wheels to an all-out track build like the white STI gracing the IAG booth with it’s presence.
Enough words – I think you get the idea here. The bottom line is that the Subaru community is growing quickly and that these events are a great way to connect with fellow enthusiasts, see some cool stuff and even learn a thing or two. Nothing can describe our little piece of the automotive industry quite like a gathering this size.
Thanks for reading! We’ll be recapping each of this years events, so keep an eye out for more! For more photos, visit the GrimmSpeed album on Facebook or visit the Boxerfest page for a number of the day’s albums.